Bruce Rosenthal - The Future of Sponsorships | Ep #62
Description
Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. He is
convener of the Partnership Professionals Network a national sponsorship and partnership organization.
Sponsorship was already under pressure and undergoing changes prior to COVID but the pandemic accelerated those changes. With sponsorships being part of the livelihood of many organizations, we're talking about what these changes are, how they have ramped up, how they are affecting associations, and what the future of sponsorship looks like.
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